{"id":35,"date":"2023-08-22T02:06:06","date_gmt":"2023-08-22T02:06:06","guid":{"rendered":"https:\/\/paysprint.ca\/blog\/?p=35"},"modified":"2023-08-23T18:51:20","modified_gmt":"2023-08-23T18:51:20","slug":"how-to-measure-your-profits","status":"publish","type":"post","link":"https:\/\/paysprint.ca\/blog\/how-to-measure-your-profits\/","title":{"rendered":"How to measure your profits"},"content":{"rendered":"
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Measuring your profits isn\u2019t just important for reporting or tax purposes. It\u2019s also vital for good decision-making. Doing it right will give you insights about how to optimize prices, which product lines to focus on or drop and how to better run your company.<\/p>\n

Unfortunately, many entrepreneurs have a poor handle on their company\u2019s finances or a false sense of their profitability. They may rely on a bookkeeper or accountant to do their books without getting the information they need to understand how they\u2019re generating profits.<\/p>\n

\u201cBusiness owners normally think the information is just for taxes or financial statements,\u201d says Alka Sood, a BDC business consultant. \u201cAnalyzing your profitability should be an integral part of decision-making.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Here are four steps Sood says should be used to properly measure your profits.<\/p>\n

1. Take ownership of your numbers<\/h2>\n

As an entrepreneur, you need to have a\u00a0good handle on your finances<\/a>. You can\u2019t abdicate responsibility to a bookkeeper or accountant. They won\u2019t understand your business as well as you do.<\/p>\n

Their standard reporting usually won\u2019t give a complete picture of how your business generates money. Don\u2019t look for such details in your financial statements or tax documents. They won\u2019t typically be there. It\u2019s up to you to make sure you get these numbers for your business.<\/p>\n

\u201cYou need to own your own numbers,\u201d Sood says. \u201cThis is your company and your responsibility.\u201d<\/p>\n

2. Check your financial statements for mistakes<\/h2>\n

Take a close look at your income statements and balance sheet to make sure items are recorded in the right place. It\u2019s common for\u00a0financial statements<\/a>\u00a0to incorrectly categorize such things as costs and assets, even when prepared by a professional bookkeeper or accountant. This can result in expensive tax liability errors or an inaccurate view of your profitability.<\/p>\n

For example, businesses often misclassify their material costs under \u201ccost of sales,\u201d whereas some of it may actually be an inventory asset that gets drawn down over time. The business then appears to be less profitable than it really is. \u201cThe company has a warehouse full of material, but it\u2019s not reported correctly in their financials, and the company\u2019s profitability gets understated,\u201d Sood says.<\/p>\n

The apparently poor profitability can cause headaches when the business seeks financing, for example. \u201cBankers want to see a good gross margin,\u201d Sood says.<\/p>\n

3. Break down your costs and revenues<\/h2>\n

Measuring your profits isn\u2019t just about determining your overall business margins. You should also be aware of the profitability of various product lines, distribution channels and key customer segments.<\/p>\n

To do this, you\u2019ll need to have detailed breakdowns of your costs and revenues. That includes separating out variable costs for each product line (i.e., raw material, labour, production and shipping) and fixed costs for the business (i.e., rent, insurance and office supplies).<\/p>\n

\u201cBreaking it down is usually a real eye-opener for businesses,\u201d Sood says. \u201cFew entrepreneurs know these details. They know very little about which products or customers are making them money and more importantly which ones are losing money.\u201d<\/p>\n

Knowing the profitability of each product can help you focus on higher-margin areas or disengage from lower-margin ones. It can also show if your products are priced appropriately or if your overhead is reasonable.<\/p>\n

\u201cIf you don\u2019t know what net margin you need to pay for overhead, then you may price your products wrong,\u201d Sood says. \u201cOr if your overhead costs are too high, you can make a decision to become more efficient.\u201d<\/p>\n<\/div>\n<\/div>\n

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If you don\u2019t know what net margin you need to pay for overhead, then you may price your products wrong. Or if your overhead costs are too high, you can make a decision to become more efficient.<\/blockquote>

Alka SoodBusiness consultant<\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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4. Ask your team for detailed reporting<\/h2>\n

Work with your bookkeeper or accountant to get a detailed profit breakdown for your business on a regular basis\u2014for example, weekly, monthly, quarterly or at least annually\u2014whatever makes sense for your business.<\/p>\n

Think about what details would be most useful for running your business. Then, ask your bookkeeper or accountant to prepare regular reports that clearly present this information. With today\u2019s technology, you should be able to look at your financials with a simple press of a button, provided your bookkeeper or accountant is up to date with entering all of your financial transactions.<\/p>\n

You may need to hire an outside financial expert to help you set up the reporting and determine how to optimally break down your numbers. \u201cIt can take a while to get the segments right,\u201d Sood says. \u201cIt is a continual process, but as you go through this, you have a really good understanding of how profitable your business is.\u201d<\/p>\n

Culled from: BDC.CA\/Articles<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Measuring your profits isn\u2019t just important for reporting or tax purposes. It\u2019s also vital for good decision-making. Doing it right will give you insights about how to optimize prices, which product lines to focus on or drop and how to better run your company. 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